For Luxury Presence Setup Team
Stillwater, OK (primary) and Perkins, OK. No neighborhood-by-neighborhood targeting — that model doesn't work well in this market. Positioning should be built around the city and its defining buyer categories, not a curated list of 10 subdivisions.
Stillwater's buyer pool is driven by a handful of high-volume, recurring categories — not neighborhood browsing. Picking 10 neighborhoods would cap visibility exactly where the real search volume and referral business live: land, new construction, and the university-driven parent-buyer market. The site's structure should reflect those categories, not a subdivision list.
Goal: be the go-to portal connecting buyers with vacant land and builders in Stillwater.
Goal: be the default resource for parents purchasing homes for kids attending Oklahoma State.
Goal: be the go-to agent for all active new-construction communities.
• 5 active new-construction neighborhoods serving this market:
• Track record: 5 closed Lennar homes, 6 closed Ideal Homes (Park Valley/The Canyons) since 2024 — use as credibility language on new construction pages
• Buyer's agent incentive: one builder is running a tiered commission incentive program (commission increases the more units sold) — this is a meaningful reason to prioritize new-construction visibility on the site, since builders pay buyer's agents well here
• Location accuracy matters — e.g., don't market Los Rancheros as "walkable to downtown"; site copy should reflect verified, accurate proximity claims
No curated "Top 10 Neighborhoods" page or filter
No generic subdivision-by-subdivision landing pages that dilute focus away from the three pillars above
Current site content follows an AEO/SEO structure (Q&A subheadings, hyperlocal references, price stated early) — this pattern should carry over into however Luxury Presence structures the new land, new-construction, and parent-buyer pages.
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